Digital Business and E-commerce

All Items

• The Impact of AI Chatbots on the Purchase Intention of Gen Z in Ho Chi Minh City

  Uyen Truong Thi Thao, Anh Nguyen Thi Lan

  78-88

• The Impact of TikTok Live Streaming on the Purchase Intention of Gen Z Consumers: An SOR Model Approach

  Thi Hoa Mai Pham, Khac Hieu Nguyen

  46-55

• The Impact of Key Opinion Consumer (KOC) Credibility Components on Gen Z's Purchase Intention on TikTok Shop in Ho Chi Minh City

  Thi Kim Hong Nguyen, Dieu Linh Truong, Bao Tram La

  67-77

• Factors Influencing Vegan Cosmetics Purchase Intention: An Application of VBN Theory in Gen Z in Ho Chi Minh City

  Ngoc-Phuong-Anh Phan, Thi-Thao-My Nguyen, Thuy-Phuong Nguyen

  12-22