Using Fuzzy System and Neural Network to Support Marketing Decision
Corressponding author's email:
tapchikhgkdt@hcmute.edu.vnKeywords:
Neural network, MarketingAbstract
This paper presents a hybrid model in support of marketing decision making. Using fuzzy system and neural network with specialist knowledge, this model researchs marketing points, sets up points criteria and uses them to evaluate and to analyze marketing model. This model using fuzzy system and neural network can apply to training in Universities and to support marketing decision making in business.
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