Phạm Thị Hoa Mai, Nguyễn Khắc Hiếu. The Impact of TikTok Live Streaming on the Purchase Intention of Gen Z Consumers: An SOR Model Approach. JTE [Internet]. 2026 Aug. 28 [cited 2026 Sep. 3];21(03(V):46-55. Available from: https://jte.edu.vn/index.php/jte/article/view/2122