Phạm Thị Hoa Mai, and Nguyễn Khắc Hiếu. “The Impact of TikTok Live Streaming on the Purchase Intention of Gen Z Consumers: An SOR Model Approach”. Journal of Technical Education Science 21, no. 03(V) (August 28, 2026): 46–55. Accessed September 3, 2026. https://jte.edu.vn/index.php/jte/article/view/2122.