PHẠM THỊ HOA MAI; NGUYỄN KHẮC HIẾU. The Impact of TikTok Live Streaming on the Purchase Intention of Gen Z Consumers: An SOR Model Approach: Online First: 15/07/2026. Journal of Technical Education Science, [S. l.], 2026. DOI: 10.54644/jte.2026.2122. Disponível em: https://jte.edu.vn/index.php/jte/article/view/2122. Acesso em: 20 jul. 2026.