PHẠM THỊ HOA MAI; NGUYỄN KHẮC HIẾU. The Impact of TikTok Live Streaming on the Purchase Intention of Gen Z Consumers: An SOR Model Approach. Journal of Technical Education Science, [S. l.], v. 21, n. 03(V), p. 46–55, 2026. DOI: 10.54644/jte.2026.2122. Disponível em: https://jte.edu.vn/index.php/jte/article/view/2122. Acesso em: 3 sep. 2026.