Phạm Thị Hoa Mai and Nguyễn Khắc Hiếu 2026. The Impact of TikTok Live Streaming on the Purchase Intention of Gen Z Consumers: An SOR Model Approach: Online First: 15/07/2026. Journal of Technical Education Science. (Jul. 2026). DOI:https://doi.org/10.54644/jte.2026.2122.